5 Easy Steps to Start Your Career in Digital Marketing Without Experience:

Digital marketing is one of the hottest career options out there today, and with good reason too. Whether you are thinking about shifting careers or just now considering your career options, you cannot shoot a miss with digital marketing. 

Don’t worry if you don’t know much about this field because it’s constantly changing, which is why it’s so lucrative and easy to get into. And you will see why as you keep reading. You can start your career in this industry without having to go through a digital marketing course at the university or in college. Although that is an option, it’s a longer route that may not get you what you want quite as fast. 

What is Digital Marketing? 

The average person tends to be clueless about what digital marketing actually is. Digital marketing, which is also referred to as internet marketing or online marketing is a broad terminology for marketing products and services using various digital channels including the following: 

• Email Marketing
• Social Media Marketing
• Affiliate Marketing
• Pay-per-click advertising
• Search engine optimization
• Video Marketing
• Mobile Marketing
• Content Marketing

Is Digital Marketing a Good Career Choice? 

Because we live in a digital world, everything has been shifted online. And that includes advertising and marketing. Companies, small businesses, and individuals are all trying to get their products and services in front of the right audience. Here are some advantages of joining this industry whether part-time or full-time:

i) High Income Potential

One of the reasons to pick a career is to earn good money from it. Digital Marketing is a well-paying career path around the world. In the United States, for example, the average salary of a digital marketer is over $96k per year. How much you earn will depend on your country and the company you work for as well as your skill set. 

ii) Long-Term Career Option

The world is only set to continue down the digital lane. As more businesses go online, and new innovations come up, there’s always going to work for digital marketers. You don’t have to worry about a sudden halt in your career if you choose to go down this path. 

iii) Variety of Role Options

Because digital marketing is a broad term for many marketing channels that happen online, you have several options to pick from. Some of your alternatives include things like; social media management, social media marketing, graphic design, machine learning, SEO, Affiliate marketing management, email marketing, video marketing, content strategy, data analysis, pay-per-click advertising, and much more. 

iv) Work from Anywhere (Virtual Assistant) 

These career options give you the possibility of working remotely. You could be in any country in Africa and get hired for work by an American company or vice versa. If you don’t like the idea of going to an office for the whole day, digital marketing allows you to work from home as long as you deliver. You can work as a freelancer with direct clients. And you can also choose to work for companies too. 

5 Steps to Starting Your Digital Marketing Career 

Here are the steps you need to help you get started with your digital marketing career. 

Understand the Digital Marketing Basics

Most people believe that digital marketing is all about posting images, memes, and cute videos online. And that, you can land a job with no skills. 

You need to know that while you can get jobs to simply post pictures on Facebook and Instagram, you won’t earn much from something even a child can do. 

Your best shot at getting a job in digital marketing, or even turning this into a business is getting acquainted with the industry.

 This means you should master the terminology and start getting an idea of what your options are from a serious perspective. 

You can learn a lot from YouTube. Don’t just watch one video and feel like you’ve got this. 

You will have to dive down a rabbit hole of digital marketing to start gathering some basic knowledge. This is important especially if you are a clueless beginner. 

Find Out Which Digital Marketing Channels You Like 

You can have more than one skill. But, if you are just getting started, it’s best to hone one first. At this point, you want to learn about the various internet marketing channels that are out there. 

Doing this will help you find out what you like or dislike about them. As a result, you can easily start to narrow down your options to what you believe you will truly enjoy or learn easily. After all, you don’t want to be stuck in a career that you don’t like 

5 digital Marketing Jobs for Beginners in 2022-Top Careers in Marketing

Learn the Digital Skills You Need to Start Working

Many people are looking for jobs they can do without a skill. But, you need to ask yourself one question. Why would a serious business or clients hire a marketer without skills? Nobody will pay you to if you have no clue what you are doing. 

But don’t worry. Some of the skills you need to get started with digital marketing are things you can learn fairly fast without having to go for a marketing degree. 

Where to Learn Digital Marketing Skills 

Thanks to the developments in e-learning, you can learn about digital marketing from the comfort of your home quite conveniently. 

Platforms Offering Online Classes for Digital Marketing Training Include:

• Google Digital Skills
• Udemy
• Coursera
• YouTube — (Underrated, but has quite a lot of quality information)

There are many other places where you can learn digital marketing skills. If you believe in going for a digital marketing degree, that's fine too. It’s okay to do what you feel works for you. 

Demonstrate That You Have the Digital Skills

If you want to land clients or even a job in digital marketing, you need to show proof that you have an idea of what you are doing, and that you are good at it. You can do this by creating a portfolio of what you can do. 

For example, if you’re good at growing an Instagram account, you should be able to prove that using your own content on social media. Similarly, if you are applying for an SEO position, have proof that you have ranked your own videos or websites for certain keywords. 

Implement and Apply What You Learn 

Don't get hung up on a learning loop. This is where most people fail. If you want to get a job, you will need to implement what you learned and apply it for employers to consider you. 

You need to start by selecting a particular area where you can easily and quickly demonstrate results. That way, you are more likely going to get a job. 

If you don't want to go down the employment route, once you have the skills, create your portfolio and start reaching out to clients who may need your digital marketing services. 

Final Thoughts About Digital Marketing as a Career 

Remember, Rome wasn't built in a day. But, one day someone started building it. If you're truly passionate about digital marketing don't let anything stop you from going for it. This is one of the most lucrative career options out there.